Ghibli X Cup Noodles
A packaging concept for Nissin Cup Noodles insired by the Cup Noodle Museum in Yokohama. It has been targeted towards Otaku (Japanese Pop Culture Fans) as a means of nutrition that fits into their lifestyle.
It appeals to Otaku as it is not only a form of food, but also a collectible item and something that they can display amongst their other Anime figurines and posters.
The noodles would be sold from vending machines with a choice of 12 different ingredients. This makes it easier for Otaku to quickly get their dinner on the way home before getting back to what they'd rather be doing.
Identity, Packaging & Interior
The Mill is a branding concept for The Forrest Brewing Company which is based in the Otways of Victoria.
The branding takes influence of the old timber mills that fuelled the small town for past century, these have since closed down and the town has shrunk in population.
The current brewery will soon be moved to the site of one of these mills, which has reinvigorated the town by supplying a space for the locals to meet as well as an opportunity for employment.
How the Light Shines In
Cover Design & Typesetting
We were asked to design Melbourne author Tom Valenta's new book, 'How the Light Shines Through'.
The book looks back on 40 years of TaskForce Community Agency and their contribution to helping those with drug and alcohol problems.
The book was launched at TaskForce’s 40th Anniversary Celebrations in March 2013.
Pasteur Street Brewing Company
Identity & Packaging
Pasteur Street Brewing Company is the first American craft brewery to enter Vietnam, in early 2015 they opened their doors at 144 Pasteur St, Ho Chi Minh City.
The identity reflects their distinct and experimental take on the classic beer, which draws influences from all over South East Asia. We chose to focus on the brand as their physical location, drawing from the facade of their taproom.
This is a CD cover for English band, Arctic Monkeys. The design encapsulates what printed material offers such as tactility which digital doesn't.
The cover is multi-dimensional, the many layers urging the person holding it to really explore through it rather than just glance at it.